OpenAI was supposed to become part of the iPhone experience. Apple would finally have an AI answer for Siri. ChatGPT would sit in front of hundreds of millions of users. It didn't work out that way. According to Bloomberg, OpenAI has brought in outside legal counsel to explore its options, including a formal breach-of-contract notice against Apple. The integration that was supposed to funnel billions in new subscriptions toward ChatGPT instead got buried deep enough that most iPhone users probably don't know it exists. One OpenAI executive put it plainly: "They basically said, 'OpenAI needs to take a leap of faith and trust us.' It didn't work out well."