2 Utah companies are quietly changing how AI actually works for real businesses

KEY TAKEAWAYS Two Utah companies, MyAdvice and GCommerce, are transforming AI for real businesses.MyAdvice's Maya customizes AI for individual clients, improving accuracy and efficiency.GCommerce aims to integrate hotel inventory directly into AI systems, bypassing third-party sites.PARK CITY — Most conversations about AI in Utah right now are happening at the policy level — what rules should govern it, what risks need to be managed, what bills need to pass. While those are important conversations, two Utah companies have been actually deploying AI for real clients and tracking what happens.What's happening is worth paying attention to.AI that knows your dentistShawn Miele has been running MyAdvice out of Park City for years. The company works with more than a thousand health care providers — doctors, dentists and lawyers, mostly — handling their digital marketing and online presence. Three years ago, he made a bet that most people in his industry weren't ready to make."We viewed AI as either the biggest opportunity of our lifetimes or an existential threat," Miele told me. "It's probably both."The result of that bet is Maya — an AI system that MyAdvice built entirely in-house. But here's what makes it different from the chatbots most of us have encountered: Maya doesn't run on a generic AI model. For each client, MyAdvice builds a custom small language model trained specifically on that practice — its voice, services, patients and brand. The AI that answers questions for ...