a fun survey to look at how consumers perceive the use of AI in fashion brand marketing. (all ages, all genders)
About this article
Hi r/artificial ! I'm posting on behalf of a friend who is conducting academic research for their dissertation. The survey looks at how consumers perceive the use of AI in fashion brand marketing, and how that affects brand trust, authenticity and purchase intention. It covers things like: • AI-generated ads and models • Personalised product recommendations • Targeted advertising • Virtual influencers The survey takes approximately 12–15 minutes and is completely anonymous. All respon...
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