Accenture tells employees to use AI or risk losing promotions

ByMatty Merritt February 20, 2026 • less than 3 min readAccenture is done asking nicely. The consulting firm issued an internal memo telling senior employees that they must use the company’s AI tools on a regular basis, or they won’t be considered for promotions, the Financial Times reports.The consulting firm has confirmed the report, saying it started collecting data on weekly AI tool logins—but it didn’t specify how long employees must use them to qualify for a promotion. It’s not the first sign that Accenture is all-in on AI. In September, it told staff members they’d need to reskill in the tech, or risk losing their jobs:Accenture has partnered with several major AI companies, including OpenAI for employee access to ChatGPT, Anthropic for training on Claude, and Palantir for training on its software.The firm reported better-than-expected earnings last quarter, attributing the results to its AI services.You’ll use it, and you’ll like it. Despite execs everywhere demanding AI adoption from their workers, only about 2 in 5 US employees even casually use AI in their job, according to a study from Google and Ipsos.—MMCopyBecome smarter in just 5 minutesMorning Brew delivers quick and insightful updates about the business world every day of the week from Wall St. to Silicon Valley.SubscribeBecome smarter in just 5 minutesMorning Brew delivers quick and insightful updates about the business world every day of the week from Wall St. to Silicon Valley.Subscribe