Apple at 50: The iPhone maker 'blew a 5-year lead' on AI, but former insiders say it can still win
Key PointsApple has long sold consumers on the promise of privacy, a contrast to some tech peers that built their businesses on advertising. Former Apple insiders say the privacy-first approach put the company at a disadvantage in the first wave of generative AI. Apple is now turning to Googleâs Gemini to help reboot Siri while betting more AI will eventually run on the device instead of in the cloud.In this articleAMZNMSFTFollow your favorite stocksCREATE FREE ACCOUNTwatch nowVIDEO15:4415:44Why Appleâs AI strategy matters more than everTechCheckCUPERTINO, Calif. â Nasdaq brought its market open festivities to Apple's sprawling Silicon Valley headquarters on Tuesday, the eve of the company's 50th birthday. From a desk inside Apple Park, the ring-shaped campus that Steve Jobs spent his last years helping design, Tim Cook rang the opening bell and, in the process, ushered in the iPhone maker's second half-century.It was a celebratory occasion, but one arriving at a pivotal point for an iconic American company that faces major challenges today and in the years ahead as the technology industry gets swept up by artificial intelligence. Prior to the AI boom, which started with the launch of OpenAI's ChatGPT in late 2022, Apple was able to win by dominating the consumer device market and adding its Siri voice assistant across its product portfolio. The pitch has always been simple: Pay a premium for a device, and trust that what happens on it stays yours, whether it's messa...