Bluefish Raises $43M to Help Brands Show Up in ChatGPT, Rufus, and More

SUBSCRIPTION ONLY Bluefish plans to use the funds to expand hiring, grow internationally, and invest in its product.Bluefish By Trishla Ostwal If you want to shape media strategy—not just optimize it—upgrade your expertise. The ADWEEK MiniMBA in Marketing equips you to lead with confidence and credibility. Register now. Bluefish, an artificial intelligence (AI) marketing startup that counts Adidas, American Express, Hearst, and Ulta Beauty as customers, has raised $43 million in a Series B round, bringing its total funding to $68 million.The two-year-old company develops software that helps brands manage visibility across AI platforms such as ChatGPT, Anthropic’s Claude, Amazon’s Rufus, and Perplexity. “Our job is to partner with the largest brands in the world to help them manage AI as a new marketing channel,” co-founder and CEO Alex Sherman told ADWEEK. The company declined to share valuation details.  Sherman positioned Bluefish as an “agentic marketing platform for enterprises,” designed to help them manage a growing number of AI-driven surfaces—from generative search to retail assistants and social AI—within a single system. Trishla Ostwal Trishla is an Adweek staff reporter covering AI and tech. @trishlaostwal| trishla.ostwal@adweek.com