Can consumers support AI? Just 3% of households are paying subscribers
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A new Bank of America Institute analysis found that just around 3% of households currently pay for AI services.
Wed, 01 Apr 2026 00:05:49 GMT (1775001949635)TND Story Infinite Scroll - News3 v1.0.0 (thenationaldesk)13ed82853274a94e6d0176ba2c0f3eadf0661dd3Fallback Presentation. Using deprecated PresentationRouter.Trump signs executive orderTrump signs executive orderPresident Donald Trump signs an Executive Order from the Oval Office after a judge halted construction on the White House ballroom.MORE ON BALLROOMWATCHCan consumers support AI? Just 3% of households are paying subscribersby CORY SMITH | The National News DeskTue, March 31st 2026 at 6:50 PMPhoto by Leon Neal/Getty Images, fileTOPICS:AIConsumersSubscriptionsBank of AmericaAdoptionEnterpriseMonetizationDigital economy(TNND) — A new Bank of America Institute analysis found that just around 3% of households currently pay for artificial intelligence services.“Consumer AI use is gaining traction, but it's still far from mainstream,” Bank of America Institute economist Taylor Bowley said Tuesday.The analysis, based on Bank of America accounts representing nearly 70 million consumers, showed that higher-income households and younger generations make up the largest share of paying AI subscribers so far.But Bowley said there are signs that adoption is growing and that consumers are moving up the price ladder of AI services. The share paying $21 to $40 a month for AI subscriptions has jumped 50% year to date versus 2024, Bowley said.And the number of households making AI payments is up 38% versus the 2024 average.“I think in some wa...