The rise and fall of Grammarly’s ‘Expert Review’ AI feature | The Verge
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Grammarly’s ‘Expert Review’ feature was using the likenesses of Verge staffers and other writers and academics without permission. It didn’t go well.
ColumnAIThe StepbackGrammarly’s sloppelganger sagaAI-generated ‘Expert Reviews’ weren’t a hit with users or experts.by Stevie BonifieldApr 5, 2026, 12:00 PM UTCLinkShareGiftIf you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Image: Cath Virginia /The Verge, Getty ImagesColumnAIThe StepbackGrammarly’s sloppelganger sagaAI-generated ‘Expert Reviews’ weren’t a hit with users or experts.by Stevie BonifieldApr 5, 2026, 12:00 PM UTCLinkShareGiftIf you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.Stevie Bonifield is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on the ups and downs of AI, follow Stevie Bonifield. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here.How it startedMost people probably know Grammarly for its browser extension that suggests how to spruce up your emails, but over the past few years, it’s been eyeing bigger ambitions. In October, the company formerly known as Grammarly made a public pivot to rebrand as an AI company called Superhuman. The new name was adopted from Superhuman Mail, an AI email platform that Grammarly acquired in June 2025.Superhuman CPO Noam Lovinsky vowed that “the Grammarly brand isn’t going anywhere.” Grammarly woul...
