How AI and ChatGPT Are Transforming the Wedding Industry

Save StorySave this storySave StorySave this storyAs AI has come to upend the way we work and move about our daily lives, the wedding industry has not been spared. When it comes to wedding planning, couples and their teams are now frequently turning towards ChatGPT and other AI-powered services: for organizing budgets, crafting emails, discovering local vendors, pulling inspiration for their nuptials, and—very occasionally—writing their personal vows for the ceremony. The general consensus from planners, photographers, floral designers, and to-be-weds? It can both help and hinder the wedding planning process.Curating a wedding weekend requires a healthy blend of Type-A organization and creativity. That first ingredient is where AI can be put to good use. According to a study by Zola, over 56 percent of couples with 2026 wedding dates have used AI in the planning process. However, couples are still wary of relying on the technology to take the emotion out of the wedding experience, with 63 percent stating they would never use it to write vows or speeches. The most common uses reported were answering etiquette questions, managing timelines and to-dos, writing wedding website copy, and organizing budgets.“For couples, AI is not just about curation. It is about reclaiming their time,” share Caroline Davis and Kimberly Dinh of North and South Agency, an AI marketing company for wedding vendors. “Planning a wedding can take hundreds of hours, and couples today are already using ...