I am seeing Claude everywhere

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Every single Instagram reel or TikTok I scroll i see people mentioning Claude and glazing it like it’s some kind of master tool that’s better than every single other ai assistant. do they run a strong marketing program or is it really that good in contrast to other ai tools? Before i started seeing it for the first time i only heard that it’s a little better for coding, but know i see it everywhere. I've tried it too, but it doesn’t seem to be much different than ChatGPT to me. Is it actually...