Meta AI app climbs to No. 5 on the App Store after Muse Spark launch | TechCrunch
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The app was ranking No. 57 on the App Store just before Meta AI's new model launched. Now it's No. 5 — and rising.
Meta’s AI app has seen a sizable jump in installs following Wednesday’s launch of the company’s newest AI model, Muse Spark — its first model release under Alexandr Wang, the head of Meta’s Superintelligence Labs who was recruited from Scale AI last year to overhaul the social giant’s AI efforts. According to new data from market intelligence provider Appfigures, consumer demand for the Meta AI app has pushed the app up from No. 57 right before the launch of Muse Spark on Wednesday to No. 5 on the U.S App Store on Thursday — a move suggesting a flood of new installs. Meta says its new AI model, which is available on both the web and mobile, is a significant upgrade over its earlier Llama 4 models. It’s also the company’s latest attempt to catch up to rivals like OpenAI and Anthropic, an effort that’s already cost Meta billions in recruiting AI talent, in addition to its $14.3 billion investment in Scale AI. Currently, Muse Spark accepts multimodal input, including voice, text, and images, and has been designed to perform well on a number of tasks, like helping people learn about their health and reasoning through complex questions in areas like science and math. It can also aid in visual coding, letting users create websites and mini-games from prompts. Plus, Meta AI is able to launch multiple subagents to handle users’ questions, the company said. The model will roll out to other platforms, including WhatsApp, Instagram, Facebook, Messenger, and Meta’s AI glasses, in the ...