“Negative” views of Broadcom driving thousands of VMware migrations, rival says - Ars Technica

“Negative” views of Broadcom driving thousands of VMware migrations, rival says - Ars Technica

Ars Technica - AI 5 min read

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Western Union exec says there were "challenges" working with Broadcom.

Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more Minimize to nav Amid customer dissatisfaction around Broadcom’s VMware takeover, rivals have been trying to lure customers from the leading virtualization firm. One of VMware’s biggest competitors, Nutanix, claims to have swiped tens of thousands of VMware customers. Speaking at a press briefing at Nutanix’s .NEXT conference in Chicago this week, Nutanix CEO Rajiv Ramaswami said that “about 30,000 customers” have migrated from VMware to the rival platform, pointing to customer disapproval over Broadcom’s VMware strategy, SDxCentral, a London-based IT publication, reported today. “I think there’s no doubt that the customer sentiment continues to be negative about Broadcom,” Ramaswami said, per SDxCentral. Since Broadcom acquired VMware in November 2023, numerous VMware users have sought to reduce or end their reliance on VMware technologies. The most common drivers for migrations are that VMware is getting too expensive; users are being forced to bundle products; the company ended perpetual licenses; and VMware has become harder to work with after Broadcom culled channel partners. Broadcom’s strategy has made VMware unaffordable or impractical for most small- to medium-size businesses (SMBs) and narrowed VMware’s focus to enterprise-size customers. Nutanix hasn’t specified how many of the customers that it got from VMware are SMBs or enterprise-size...

Originally published on April 09, 2026. Curated by AI News.

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