OpenAI says 18 to 24-year-olds account for nearly 50% of ChatGPT usage in India | TechCrunch
Summary
OpenAI reports that users aged 18-24 make up nearly 50% of ChatGPT messages in India, highlighting significant engagement among young professionals in the country.
Why It Matters
This data underscores the growing influence of AI tools like ChatGPT among younger demographics in India, which is crucial for businesses targeting this age group. Understanding usage patterns can inform product development and marketing strategies, especially in a rapidly evolving tech landscape.
Key Takeaways
- Users aged 18-24 account for nearly 50% of ChatGPT usage in India.
- 80% of ChatGPT users in India are under 30, indicating a strong youth engagement.
- 35% of messages are related to professional tasks, higher than the global average.
- OpenAI's Codex is particularly popular in India, with usage three times the global median.
- OpenAI is expanding its presence in India through partnerships and new offices.
OpenAI seems to have found product-market fit with young Indians. The company said on Friday that users between 18 and 24 years of age accounted for nearly 50% of messages sent to ChatGPT in the country, and users under 30 accounted for 80%. The AI lab said Indians use ChatGPT mostly for work, with 35% of all messages relating to professional tasks, compared to 30% globally. In particular, the company’s coding assistant, Codex, is seeing strong traction: OpenAI said Indians use Codex three times more than the global median, and weekly usage has increased by four times since the tool got a Mac app two weeks ago. Users in India are also asking three times as many coding-related questions as the median. This is in line with findings from Antropic, which earlier this week said 45.2% of Claude’s tasks map to software-related use cases in India. OpenAI said outside of work tasks, 35% of messages to ChatGPT from Indians requested guidance, 20% concerned questions about general information, and 20% were requests for the bot to produce or help with writing. India is OpenAI’s second-largest market with more than 100 million weekly users, and the company has been actively trying to court Indians for its AI tools and services. The company offers a sub-$5 subscription tier in the country, and last year even ran promotional campaigns to spur adoption. “AI adoption is moving faster than our ability to measure it – and that’s a challenge for anyone trying to make smart decisions. Signals ...