Pinterest Bets on AI Tools to Fend Off Chatbot Rivals
Summary
Pinterest is enhancing its app with AI tools to combat declining ad revenue and competition from chatbots, focusing on user engagement and ad effectiveness.
Why It Matters
As competition intensifies in the digital advertising space, particularly from AI-driven chatbots, Pinterest's strategic pivot towards AI tools is crucial for maintaining user engagement and improving ad performance. This move highlights the growing importance of AI in social media platforms and its potential impact on user behavior and advertising strategies.
Key Takeaways
- Pinterest is integrating AI tools to enhance user engagement and ad effectiveness.
- The company has improved its recommendation algorithms, boosting ad ROI by 10%.
- A voice-based chatbot was launched to facilitate more specific user inquiries.
- Pinterest is filtering AI-generated content to cater to user preferences.
- Recent layoffs reflect a shift in resources towards AI-focused roles.
Pinterest Bets on AI Tools to Fend Off Chatbot Rivals By PYMNTS | February 18, 2026 | Pinterest is racing to add artificial intelligence tools to its app amid a slowing ad business and growing competition from AI chatbots, The Information reported Tuesday (Feb. 17). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions. Δ The company is also working to increase user growth, revenue growth and advertisers’ return on spending on the scrapbooking app, according to the report. Pinterest has faced challenges in measuring the effectiveness of its ads and encouraging users to check the app as often as they check other social media apps, the report said. There’s also concern that AI chatbots could draw away users who would otherwise use the app for things such as planning a wedding. We’d love to be your preferred source for news. Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks! Add as Preferred Source One thing the company has done is to improve its recommendation algorithms to suggest both ads and regular posts that are similar to items users are searching for. ...
