Sephora Launches AI-Powered Shopping App in ChatGPT
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Sephora has launched an AI-powered shopping app within ChatGPT, offering a new personalised beauty discovery experience.
Sephora Launches AI-Powered Shopping App in ChatGPTPosted by Global Cosmetics News | Mar 25, 2026 | Beauty AI, North America, Retail, Technology | THE WHAT? Sephora has launched an AI-powered shopping app within ChatGPT, offering a new personalised beauty discovery experience.THE DETAILS Initially piloted in the US, the app allows users to receive tailored product recommendations and beauty advice based on their preferences, including data from their Beauty Insider profiles if linked. Customers can access loyalty benefits such as rewards, samples and free shipping, with future updates set to enable in-app checkout and payments. The experience leverages conversational AI to help users discover products through prompts, marking a new step in Sephora’s digital innovation strategy and tapping into its global community of over 80 million members.THE WHY? The launch aims to meet evolving consumer behaviour as shoppers increasingly use AI tools for discovery and decision-making, while enhancing personalisation and convenience in beauty retail.Source: Sephora Share: Rate:
