The Data Behind AI’s Shift to Everyday Consumer Use
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Consumers are adding AI into everyday life, and usage is becoming more regular, increasingly mobile and more closely tied to dedicated apps
Get Unlimited Access Complete the form below for free, unlimited access to all our Data Studies, Trackers, and PYMNTS Intelligence reports. Thank you for registering. Please confirm your email to view all our Trackers. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions. Δ More Americans are now using artificial intelligence in their everyday lives, and usage is becoming more regular, increasingly mobile and more closely tied to dedicated apps. The latest PYMNTS Intelligence data shows a market moving from trial to habit as consumers make AI part of daily routines. Consumer AI Usage Majority Reached AI use for personal tasks reached 54% of U.S. consumers in January, up five percentage points from December 2025. This is the clearest indication yet that AI has moved into the mainstream. One-third of consumers are now mainstream users, showing that adoption is not just widening but deepening. AI Platform Shakeup ChatGPT remains the top platform used by consumers, but other platforms are gaining ground fast. Claude’s user base rose 22% in January month over month, while Gemini grew 8%. Consumers are still using the market leader, but they’re also trying alternatives as the market develops. App Advantage Consumers are increasingly reaching AI through apps, not jus...
