Wells Fargo Says Convenience and Personalization Drive Adoption of Virtual Assistant

Wells Fargo Says Convenience and Personalization Drive Adoption of Virtual Assistant By PYMNTS  |  March 26, 2026  |  Wells Fargo said Thursday (March 26) that less than three years after it launched its artificial intelligence-powered virtual assistant Fargo, the assistant has helped customers with more than 1 billion transactions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions. Δ The bank also said in a Thursday press release that its Wells Fargo Mobile app, which was introduced in 2023, surpassed 33 million active users in February. Wells Fargo attributed customers’ embrace of these digital tools to the ability to complete financial tasks quickly, securely and with greater personalization. Fargo allows customers to accomplish more through natural, conversational interactions, the bank said. The mobile app helps customers with tasks such as sending money with Zelle, paying bills, locating routing numbers, and gaining insights into spending and account balances, the bank added. We’d love to be your preferred source for news. Please add us to your preferred sources list so our news, data and interviews show up...