WordPress.com adds an AI Assistant that can edit, adjust styles, create images, and more | TechCrunch

WordPress.com adds an AI Assistant that can edit, adjust styles, create images, and more | TechCrunch

TechCrunch - AI 4 min read Article

Summary

WordPress.com introduces a built-in AI assistant that allows users to edit site content, adjust styles, and create images using natural language commands.

Why It Matters

This feature enhances user experience by simplifying website management for non-technical users, making it easier to customize sites without needing precise commands. It reflects the growing trend of integrating AI tools into everyday applications, potentially increasing engagement and creativity among users.

Key Takeaways

  • The AI assistant allows for natural language commands to modify site content and layout.
  • Users can create and edit images using the AI, leveraging Google Gemini’s models.
  • The feature is opt-in, giving users control over its activation.
  • It enhances collaboration by integrating with the block notes editor for team workflows.
  • The assistant is designed to work with block themes, limiting its use for classic themes.

WordPress.com, the website hosting platform from Automattic, will now include a built-in WordPress AI assistant, the company announced on Tuesday. The feature is designed to work inside the website to understand its content and layout, allowing site owners to make changes with natural language commands. With the new tool, you can adjust the site’s layout, its style, or other patterns by issuing commands to the AI assistant, and then see the changes reflected on the site as you work. These instructions don’t have to be precisely tailored prompts, either, the company notes. Instead, you can use more general language, like “make this section feel more modern or spacious,” “change my site’s colors to be brighter and bolder,” or “give me more font options that feel clean and professional.” Image Credits:WordPress.com You can also direct the AI to add or adjust your layout, instructing it to do things like “add a contact page,” or “add a testimonials section below this section.” However, the company notes that its adjustments work with block themes, not classic ones. If you’re using the latter, the assistant won’t appear in the editor. The WordPress AI assistant can update the site’s content, as well, like asking it to rewrite your bio to sound more confident, or translating a section into another language. The AI can also function like an editor, offering headline suggestions, fact checks, and other grammar and editing suggestions. This aspect is available through the block not...

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