You can now make Alexa more friendly, blunt, or chilled out | The Verge
Summary
Amazon introduces three new personality styles for Alexa Plus users, allowing customization of the AI's conversational tone to be more brief, chill, or sweet.
Why It Matters
This update reflects Amazon's responsiveness to user feedback, enhancing the personalization of AI interactions. As AI assistants become integral to daily life, tailoring their personalities can improve user experience and satisfaction, addressing diverse communication preferences.
Key Takeaways
- Amazon launches three personality presets for Alexa: Brief, Chill, and Sweet.
- The Brief style caters to users preferring concise and direct responses.
- Chill offers a relaxed conversational tone, while Sweet provides enthusiastic support.
- The update aims to enhance user experience by aligning AI behavior with individual preferences.
- Concerns arise about users forming unhealthy attachments to AI personalities.
TechAIGadgetsYou can now make Alexa’s AI personality more friendly, blunt, or chilled outThree styles — Brief, Chill, and Sweet — are available for Alexa Plus users in the US.Three styles — Brief, Chill, and Sweet — are available for Alexa Plus users in the US.by Jess WeatherbedFeb 25, 2026, 2:00 PM UTCLinkShareGiftThat Brief option sounds great for people like me who find cheerful chatbots to be creepy or unsettling. Image: AmazonJess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.Amazon is giving you more control over how Alexa behaves during conversations and responses. Three “personality style” presets are launching today for Alexa Plus users in the US that allow you to make the AI-powered voice assistant more concise, cheerful, or relaxed, depending on your personal preferences.“Alexa’s personality is one of the things customers tell us they love most about Alexa,” Amazon said in its press release. “That familiar voice and personality have become a part of so many customers’ daily lives, but here’s what we’ve learned from customers since launching Alexa Plus: everyone has their own communication style and preferences, and a truly personal assistant should adapt to match it.”The new style presets are Brief, Chill, and Sweet. Contrary to how much people supposedly “love” Alexa’s current base personality, Amazon said the Brief option is being introduced ...
