AI: Apple 3rd-party AI distribution strategy takes shape. RTZ #1040
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...a global toll-gate platform approach to AI products and services
AI: Apple 3rd-party AI distribution strategy takes shape. RTZ #1040...a global toll-gate platform approach to AI products and servicesMichael ParekhMar 29, 20264ShareBigger Picture, Sunday, March 29, 2026Apple AI opportunities are slowly morphing into a shape that could resonate globally to both mainstream users, and investors. No more fretting over its AI chatbot options, AI Cloud Strategy, and deals. Or possible AI acquisitions. Alternatively fretting over just a preferred partnership with OpenAI and its ChatGPT, announced to much fanfare a couple of years ago. Now Apple is ready to flex its distribution capabilities to over two billion Apple iPhone and Mac users globally, with all manner of AI products. Not just AI chatbots. It’s a Bigger Picture worth focusing on this Sunday, given that I’ve been arguing this course of action for a while now. Apple seems to be getting ready to throw open the doors to its global platforms to all the leading AI models, chatbots, AI Agents and all. Something I outlined again last fall:“It again goes to my view that Apple is not too late in its AI strategy. It’s just that AI is growing up at the right scale for its global platform to benefit from ‘win-win’ partnerships in this AI Tech Wave. And make history rhyme again. Far beyond the AI Chatbots of today.”Apple will now likely be the toll-gate to a whole range of AI products and services branded under ‘Apple Intelligence’. Now, as Bloomberg reports in “Apple Plans to Open Up Siri to Rival...