OpenAI ends Disney partnership as it closes Sora video-making app

OpenAI ends Disney partnership as it closes Sora video-making app5 hours agoShareSaveOsmond ChiaBusiness reporterShareSaveOpenAIAI-generated mammoths rendered by OpenAI's Sora, which launched in 2024OpenAI has shut down its artificial intelligence (AI) video-generation app Sora less than two years after its launch made headlines for creating realistic clips based on simple prompts.At the same time OpenAI will also wind down its content partnership with entertainment giant Disney, the BBC understands.OpenAI told the BBC on Wednesday that it has discontinued Sora so that it can focus on other developments, such as robotics "that will help people solve real-world, physical tasks."A spokesperson for The Walt Disney Company said "we respect OpenAI's decision to exit the video generation business and to shift its priorities elsewhere".Disney will engage with other AI platforms to find ways to responsibly use the technology without infringing on intellectual property rights, a spokesperson said.OpenAI said it is shutting down both its Sora consumer app and the internet-based platform that professional install to generate videos.The BBC understands that with the closure of Sora, OpenAI will no longer focus on developing video-generation tools.The firm said it aims to create other forms of advanced AI, including "agentic" technology capable of autonomously completing tasks with little human oversight.OpenAI plans to apply the same technology used to teach AI how to produce realisti...