Really, you made this without AI? Prove it | The Verge

TechAIReportReally, you made this without AI? Prove itHuman creators want an ‘AI-free’ label, but can’t agree which one.If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.by Jess WeatherbedApr 4, 2026, 1:00 PM UTCLinkShareGiftIf you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Image: The Verge / Jess WeatherbedJess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.“This looks like AI.”It’s a phrase I dread seeing as a writer who dabbles in illustration and amateur photography. In a world where generative AI technology is increasingly adept at mimicking the work of humans, people are naturally skeptical when online platforms refuse to label even obvious AI content.This leads me to one conclusion: maybe we should start labeling human-made text, images, audio, and video with something akin to a universally recognized Fair Trade logo. The machines sure as hell aren’t motivated to label their work, but the creators at risk of being displaced most definitely are.Fortunately, I’m not alone in my thinking.Instagram head Adam Mosseri suggested as much in December, saying that it will be “more practical to fingerprint real media than fake media” as AI technology improves to the point of making content that’s visually indistinguishable from that made by creative professionals.N...