So, we're getting Prada Meta AI glasses, right? | TechCrunch
Summary
Speculation arises about a potential collaboration between Meta and Prada for AI glasses, following Mark Zuckerberg's appearance at Prada's Fashion Week in Milan.
Why It Matters
This potential partnership highlights the intersection of technology and fashion, suggesting Meta's strategy to penetrate the luxury market. As consumer sentiment shifts against surveillance devices, the success of such products may hinge on public perception and privacy concerns.
Key Takeaways
- Mark Zuckerberg's presence at Prada's Fashion Week fuels speculation about Meta AI glasses.
- Prada's collaboration could position Meta in the luxury eyewear market, expanding its brand appeal.
- Consumer backlash against surveillance technology may impact the acceptance of AI glasses.
Could Meta be preparing to launch a Prada version of its Meta AI glasses? That’s the speculation after Mark Zuckerberg and his wife, Priscilla, were spotted sitting in the front row of Prada’s Fall/Winter 2026 Fashion Week show in Milan on Thursday. The social media exec was seen chatting with his seatmate, Lorenzo Bertelli, Prada’s Chief Merchandising Officer and son of head designer Miuccia Prada. While Zuckerberg has been working to polish his image in recent years, including with upgraded threads, it’s likely that he wasn’t at Prada for the fashion, but rather because of an upcoming collaboration with the brand. CNBC reported last summer that Prada AI glasses were in the works, among others. However, Meta has yet to publicly announce such a deal. (The company has not yet responded to a request for comment about Zuckerberg’s presence in Milan.) Surprise guests at Prada pic.twitter.com/BPHqLo9oaW— Vanessa Friedman (@VVFriedman) February 26, 2026 EssilorLuxottica, the French-Italian eyewear brand and Ray-Ban maker, has been working with Meta on these high-tech devices since their debut, initially under the Ray-Ban Stories brand. This month, the company announced it sold over 7 million AI glasses in 2025, up from 2 million in the prior year. Those sales included both Ray-Ban Meta and Oakley Meta glasses, the latter designed more for the athletic types. Now, it seems, Prada AI glasses could be next, given that Prada and EssilorLuxottica already renewed their licensing deal ...
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