Spotify rolls out AI-powered Prompted Playlists to the U.K. and other markets | TechCrunch

After initially testing its AI-powered “Prompted Playlists” feature in New Zealand and recently launching in the U.S. and Canada, Spotify announced on Monday that it’s rolling out the tool to Premium subscribers in the U.K., Ireland, Australia, and Sweden. Prompted Playlists allows users to create custom playlists by simply describing what they want to listen to in their own words. Instead of searching for individual songs or artists, users can describe the vibe, scenario, or inspiration they want, and Spotify will take care of the rest. To access the feature, users tap “Create” and then select “Prompted Playlist,” then enter any prompt in English. The feature is designed to interpret themes including moods, aesthetics, and even memories. Prompts can be as broad or specific as the user wants, referencing musical eras, genres, activities, lyrics, instruments, or even requesting a playlist inspired by a TV show, movie, or personal milestone. Users can also specify whether they want the playlist to include mostly new music or just music from their library in the prompt. Once a prompt is submitted, Spotify’s AI generates a customized playlist tailored to the request. The system draws on the user’s listening history and incorporates current music and cultural trends. Plus, each song comes with a short explanation that offers insight into why it was chosen for that particular playlist. Users can refine their playlists by adjusting their prompts or starting over. For those whose ...